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Digital Distribution

Digitalization is here to stay and continues to affect all aspects of the brand and retail industry. In our e-commerce category we cover the topics of digital supported brand distribution, which includes selling via own e.shop, via third party marketplaces and social commerce (such as Live Streaming or Selling via own App). We share about best practice and how brands evolve their digital footprint.

Instant Grocery Deliveries: A Business Model to Stay?

The last three years have seen unprecedented growth of instant grocery companies that promise delivery to consumers within 15 minutes. We explore why consumers are so attracted to these deliveries and why the trend has come to a halt. ….. click for more inspiration

Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery

The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries. ….. click for more inspiration

How to Execute a Direct-to-Consumer Business Model

Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done. ….. click for more inspiration

Buzzword Check: Metaverse, NFTs, Digital Fashion and Web3

Do you believe the hype around web 3.0 or are you a little sceptical? In a nutshell, Stefan Wenzel sees no reason to bury our head in the sand but advises we don’t fly too close to the sun either. ….. click for more inspiration

Are Online Marketplaces Catching the Department Store Disease?

Online managers you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at getting the same low margin virus as they did … ….. click for more inspiration

How to Sell on Online Marketplaces

Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces! ….. click for more inspiration

Online Market Expansion

Financial planning teams are gearing up for next year’s budget planning as well as the new three-year plan. Our new short series walks you trough different considerations and scenarios for each channel. ….. click for more inspiration

D2C: It’s All About Tech

Software tools bring your D2C strategy to life. Learn which D2C tools are key to consider in this overview. ….. click for more inspiration

D2C: It’s All About Consumer Focus

Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla, Peloton, Mermaid & me, Everdrop, Kapten & Son, Anker, Snocks, Casper, Dollar Shave Club, Wiesemann 1893, Thirdlove, Warby Parker, Lumaland, Berlin Brands Group, The Hut Group, Frontastic, Ankerkraut, allbirds show how it is done. ….. click for more inspiration

Initiative Retail Future ‘Zukunft Handel’

An introduction to the services and tools that ‘Zukunft Handel’ (Retail Future), an initiative launched by Google and the German Retail Federation (HDE), offers to support smaller German retailers in digitising their business. ….. click for more inspiration

How India’s Digitization Impacts Retail and Brand Distribution

India has been on an exciting digitization journey since 2009. Many key elements that are to form the backbone of a future ‘digital India’ are already nationally rolled out and more will be introduced in the next 2-3 years. ….. click for more inspiration

Mind the knowledge gap in marketplace business

Detailed marketplace knowledge is rare. Here’s how you can bridge your marketplace know-how ….. click for more inspiration

Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business

Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero. ….. click for more inspiration

Ecom Real Talk: A Deep Dive on Marketplaces for Fashion

Selling on marketplaces is no longer an ‘if’ question, but has become a ‘when and how’. A deep dive into the structure of online marketplaces for fashion. ….. click for more inspiration

Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users

Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration

Artificial Intelligence in the Design Process: Is Fashion Ready?

Artificial intelligence has the potential to transform the fashion industry. But is the industry ready to incorporate machine learning into the design process, or is it still a frontier too far? ….. click for more inspiration

Will Instant Drone Delivery Take Off in 2019?

Delivery by drone has been getting a lot of media buzz for the past couple of years. This article explores the latest developments on drone delivery and what’s at stake from consumer and industry perspective. ….. click for more inspiration

Does Your Store Give Digitally Savvy Customers What They Need?

What are today’s online consumer needs and how can physical store formats cater to them? This article discusses recent case studies including Amazon Go, Alibaba and many more. ….. click for more inspiration

Why the Netherlands Have Become a Last Mile Innovation Lab & What We Can Learn From It

Parcel costs are on the rise and customers disapprove of growing numbers of delivery vans on the streets. As a result, cities and the logistics industry are piloting alternative solutions in last mile innovation. ….. click for more inspiration

Brick & Mortar is the new Online: E-commerce Trends 2019

Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration