Strategy

Partner Retail is Still the Smarter Retail and Here’s Why

(last updated in September 2022)

Own and operated stores are a favoured brick & mortar channel, but heavy on investment. In comparison, partner (aka franchise) retail is a capital-light strategy and often far more profitable.

While luxury brands clearly prioritise growing own and operated retail, successful premium brands (i.e. VF or LEGO) invest in growing both. But professionalising partner retail remains a challenge for many brands.

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Brand Sales and Distribution: New Best Practices that drive International Growth

International sales growth remains mostly volatile post pandemic. But as financial reports show, growth rates have decreased for many. Be it in the US or in Europe, especially domestic-bound retailers and brands stumble.

Global expansion in sales and distribution competence has become a lifesaving strategy feature, but allow me a question first:

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The Future of Brand Flagship Stores: Strategy Update

In the middle of global store lockdowns, 100+ lifestyle brands announce the opening of new flagship stores.

Versace, Puma, Under Armor, Gucci, Saint Laurent, Montblanc, Adidas, Lacoste, Dior, Hermes, Supreme and more report new flagship store openings. All that adds up to retail investments of US$ 200m (assuming standard buildout cost and store sizes) in a time when the internet is booming.

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Brand Distribution Best Practice Post Covid

Our research and industry dialogue ‘Future in Brand Distribution’ has been off to an enlightening start. Four weeks in, executive talks and our online survey have already returned much valuable inspiration on the future of the lifestyle industry.

The sentiment we encountered in the industry dialogues was generally positive and energising, even though many still find themselves in lockdowns. It seems as though the Covid-19 pandemic not only gave a boost to digital transformation but also liberated some of the brand industry’s best creative thinking.

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How to get Quality into your Brand Strategy and Planning

Key learnings of 30 years brand strategy and planning. Tips how to improve your brand growth planning, today.

Regularly media reports that companies take a zero-based budget (ZBB) approach, and cite respective studies. In light of Covid19 pandemic, many brands applied cost-cutting exercises to adjust their strategy and planning.

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The Future in Brand Distribution – in Search of a 1000 Minds

How are these snapshots for a future in brand distribution?

“2025 retail rents will be like 2020 flight routes: back to the 1980s.” “The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.” “In five years, an office workspace and business travel will be recruiting incentives.” “Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”

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Post Covid: Best Read in Brand and Retail

22,144 readers, 3 new authors, updates from China, India and Europe, and 14 greatly diverse posts. It is great to be back with our best quarter ever. Thank you to all for contributing, reading and promoting. Post Covid, the best read in brand and retail.

We are living in-between most interesting times

As we wrap up our post-lockdown publishing, we realise the industry mood is somewhat in-between. In-between first and second lockdown. In-between a return to office or of stay at home office for good. In-between going on international travel or staying put. Slowly we start to see, in-between could be the new normal for some time to come.

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Post Covid Brand Strategy – Best Practice Round-up

Post Covid Brand Strategy: Discover the latest insights and emerging best practices across the brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.

This quarter saw us return to our regular publishing schedule after a Covid-19 induced break. Our contributors have since focused on sharing their insights on emerging best practices for the ‘new normal’ in a post Covid-19 brand industry.

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