Last Mile Innovation in the Netherlands in 2022: How the Country of Bicycles Transforms Last Mile Delivery
The Netherlands have seen unprecedented growth in last mile delivery over the past years. Leading the way in sustainable transport as well as e-commerce, they provide impulses for other European countries.
Successful direct-to-consumer (D2C) business requires a consumer focus enabled by the latest technology. Brands like Nike, Adidas, Rimowa, or Snocks show us how it’s done.
Online managers, you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at risk of getting the same low margin virus as they did.
This is a post about the future in wholesale distribution, a perfect storm, 1.000 lighthouses, the loss of puppy protection, and why wholesale is far more alive than most thought.
Digitally native brands planned to disrupt the retail landscape by selling only through e-commerce. Learn why, despite all the hype, they are now looking to brick & mortar stores to drive growth and profitability.
Brands can be built from lorry tarps or cheese. Brand DNAs can be low touch or strong clutch power. Some have Barbie growth qualities, others rather learn from Ken.
One way or another, brand growth management can be colourful exiting, and we won more than 30 experts to share it with you. We turn five this month, a great opportunity to look back at some of our best stories.
Wholesale distribution managers knew it all along, traditional brand wholesale wouldn’t last forever. And 2020 saw an acceleration of change that began long before the pandemic: the termination of mediocre businesses.
But turmoil in wholesale distribution isn’t over yet; ahead lie at least one to two more years of trouble and possibly major strategy changes at online pure players.
A long time ago in a galaxy far, far away… (retail) humans and many species of (online) aliens co-exist with robots who assist their routines. Travelling between planets takes place offline as well as online. The same goes for shopping, where retail spacecrafts range from small starfighters called mom & pop shops to battle stations such as the moon-sized Death Star (called Zalando). (more…)
Three innovative distribution models currently help retailers to survive the Covid-19 lockdowns and new players to disrupt traditional markets. (more…)
Our research and industry dialogue ‘Future in Brand Distribution’ has been off to an enlightening start. Four weeks in, executive talks and our online survey have already returned much valuable inspiration on the future of the lifestyle industry.
The sentiment we encountered in the industry dialogues was generally positive and energising, even though many still find themselves in lockdowns. It seems as though the Covid-19 pandemic not only gave a boost to digital transformation but also liberated some of the brand industry’s best creative thinking.
India has been on an exciting digitization journey since 2009. Many key elements that will form the backbone of ‘Digital India’ also serve to enhance retail and brand distribution.
Some of the building blocks are already well in place, tried, tested, validated, and nationally rolled out, and others will be introduced in the next 2-3 years.
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
Customise or standardise? That’s perhaps the most important question a brand at the beginning of its international expansion has to answer.
Depending on who you ask, you will get very different answers. If you ask your brand and marketing management, they will vote for as much standardisation as possible. If you ask your sales force, the answer will be quite the opposite.