Marketplaces
Are Online Marketplaces Catching the Department Store Disease?
Online managers, you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at risk of getting the same low margin virus as they did.
How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces!
Why Store-nostalgia Won’t Suffice: 7 Changes in the Retail Landscape You Don’t Want to Miss in Your Upcoming Strategy Iterations
This article offers seven thought-provoking impulses on how to navigate the post-Covid retail landscape. Spoiler alert: You will need to get your online strategy up to scratch!
Online Market Expansion
Financial planning teams are gearing up for next year’s budget planning as well as the new three-year plan. Our new short series walks you trough different considerations and scenarios for each channel.
D2C: It’s All About Consumer Focus
Direct-to-consumer (D2C) is about mastering technology to give the best possible products and services to your consumers. Brands like Nespresso, Tupperware, Tesla or Peloton show how it’s done.
Future in Brand Wholesale Distribution: The Cash Cow is dead. Long live the Cash Cow.
Wholesale distribution managers knew it all along, traditional brand wholesale wouldn’t last forever. And 2020 saw an acceleration of change that began long before the pandemic: the termination of mediocre businesses.
But turmoil in wholesale distribution isn’t over yet; ahead lie at least one to two more years of trouble and possibly major strategy changes at online pure players.
Retail Stores vs. Online Platform Wars
A long time ago in a galaxy far, far away… (retail) humans and many species of (online) aliens co-exist with robots who assist their routines. Travelling between planets takes place offline as well as online. The same goes for shopping, where retail spacecrafts range from small starfighters called mom & pop shops to battle stations such as the moon-sized Death Star (Online Platforms). (more…)
3 Innovative Distribution Models: Lifeline & Disruptor
Three innovative distribution models currently help retailers to survive the Covid-19 lockdowns and new players to disrupt traditional markets. (more…)
Mind the knowledge gap in marketplace business
In a growing market, a detailed understanding of marketplace business is still rare. Here’s how to arm yourself with marketplace knowledge for success
During the first half of 2020, Zalando onboarded 180 new partners onto their marketplace. At the same time the GMV of their partner program increased 100% compared to the previous year.
Ecom Real Talk: 4 Ways Brands Can Benefit from Marketplace and Wholesale Business
Marketplace and wholesale business benefit from each other. Choose from four ways to overcome your budget limitations and become your own selling hero.
Ecom Real Talk: A Deep Dive on Marketplaces for Fashion
Selling on marketplaces is no longer an ‘if’ question, but has become about ‘when and how’. A deep dive into the structure of online marketplaces for fashion.
“We don’t want to sell online because we want to protect our brick & mortar stores.”
Selling on Marketplaces: Are Your Processes Ready?
Marketplaces are the largest digital D2C distribution channel. Get ready for the KPIs in digital marketplace distribution that measure whether your brand is ready to meet today’s demanding end-consumer needs.
