UA-84063822-1

Digital Distribution

Digitalization is here to stay and continues to affect all aspects of the brand and retail industry. In our e-commerce category we cover the topics of digital supported brand distribution, which includes selling via own e.shop, via third party marketplaces and social commerce (such as Live Streaming or Selling via own App). We share about best practice and how brands evolve their digital footprint.

Are Online Marketplaces Catching the Department Store Disease?

9th December 2021Guido SchildDigital DistributionDepartment Stores, Distribution, Marketplaces, Strategy

Online managers, you have to be very strong now: You didn’t invent the marketplace. The department store industry did. And, you are at risk of getting the same low margin virus as they did.

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