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Editorial Thoughts

In ‘Editorial Thoughts’ we have retail and brand managers from around the world sharing a thought piece on their mind, which draws from their background in the brand lifestyle industry. Whether the authors are entrepreneurs, start-up managers, CEOs or brand managers, all had a valuable piece of expertise to share, covering the aspects of today’s brand management in brand culture, social compliance or leadership. Reflective and rich in knowledge, exactly that makes this category so interesting.

Retail Stores vs. Online Platform Wars

11th March 2021Guido SchildEditorial ThoughtsBrand Stores, Covid-19, Distribution, Marketplaces

A long time ago in a galaxy far, far away… (retail) humans and many species of (online) aliens co-exist with robots who assist their routines. Travelling between planets takes place offline as well as online. The same goes for shopping, where retail spacecrafts range from small starfighters called mom & pop shops to battle stations such as the moon-sized Death Star (Online Platforms). (more…)

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