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Editorial Thoughts

In ‘Editorial Thoughts’ we have retail and brand managers from around the world sharing a thought piece on their mind, which draws from their background in the brand lifestyle industry. Whether the authors are entrepreneurs, start-up managers, CEOs or brand managers, all had a valuable piece of expertise to share, covering the aspects of today’s brand management in brand culture, social compliance or leadership. Reflective and rich in knowledge, exactly that makes this category so interesting.

Why Sustainabilization Is Taking Too Long: The Missing Link

Sustainabilization is the greatest challenge of the Anthropocene. Everyone talks about it, but there seems to be too little change to make a difference fast enough.

I usually write about case studies from projects I’ve worked on. This article is different. It’s about you, and about all of us, sharing our experiences and ideas to find the missing link. (more…)

Retail Stores vs. Online Platform Wars

A long time ago in a galaxy far, far away… (retail) humans and many species of (online) aliens co-exist with robots who assist their routines. Travelling between planets takes place offline as well as online. The same goes for shopping, where retail spacecrafts range from small starfighters called mom & pop shops to battle stations such as the moon-sized Death Star (Online Platforms). (more…)

Evolution of Store Design

Retail as we know it is dead. That much is certain. But for brands that place the human at the centre of their world, there is much hope for the store of the future.

As we emerge from the Covid-19 pandemic, innovation, technology and brand experience are leading an exciting rebirth in the delivery of offline retail, resulting in more opportunities with community-led and experience-based retail. Here we explore some of the ways store design helps brands to reshape their portfolio

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The Future in Brand Distribution – in Search of a 1000 Minds

How are these snapshots for a future in brand distribution?

“2025 retail rents will be like 2020 flight routes: back to the 1980s.” “The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.” “In five years, an office workspace and business travel will be recruiting incentives.” “Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”

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Best Practice Round-up

Post Covid Brand Strategy: Discover the latest insights and emerging best practices across the brand and retail industry, from e-commerce and digitalisation to low touch strategic sourcing and creative social distancing implementations.

This quarter saw us return to our regular publishing schedule after a Covid-19 induced break. Our contributors have since focused on sharing their insights on emerging best practices for the ‘new normal’ in a post Covid-19 brand industry.

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Let’s Talk About Services

Take service experience one step beyond! This installment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.

We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. (more…)