It attracts a young audience, and most successful hosts are brand and retail CEOs.
There is no way around acknowledging that the situation is grim wherever you look and listen across the brand and retail industry, in parts even online. But if we pay close attention, we can also observe new brand industry best practice emerging.
Before this post reaches you, it went through five different incarnations in six weeks of lockdown. It started out very German in tone ‘this will get very dirty before it is over’, to shift to ‘how to stop your cash bleeding’, until it gradually reached its current Italian mood, ‘andrà tutto bene’.