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Editorial Thoughts

In ‘Editorial Thoughts’ we have retail and brand managers from around the world sharing a thought piece on their mind, which draws from their background in the brand lifestyle industry. Whether the authors are entrepreneurs, start-up managers, CEOs or brand managers, all had a valuable piece of expertise to share, covering the aspects of today’s brand management in brand culture, social compliance or leadership. Reflective and rich in knowledge, exactly that makes this category so interesting.

Future Brand Distribution

The Future in Brand Distribution – in Search of a 1000 Minds

Editorial Thoughts, ,

How are these snapshots for a future in brand distribution?

“2025 retail rents will be like 2020 flight routes: back to the 1980s.” “The future is social commerce, digital market places are an interim hype, for brand industry’s e-com latecomers.” “In five years, an office workspace and business travel will be recruiting incentives.” “Grandpa tells me, his company used to pay him for sourcing travel to adventurous rural locations.”

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