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Brand Retail

Brand retailing is the brand industries’ strategy to grow brand appearance and sales with physical stores. Often it is called mono-brand retail (in opposite to multi-brand retail). Be it flagship stores, factory outlets, partner stores, franchise stores, concession stores or other forms, brand retail comes in various shapes. Brand retail is a highly visible brand footprint. Especially flagship stores deliver a strong brand experience, but they also carry financial huge risks. We share in this section from brand retail, the success stories, the KPIs and strategies. We outline what drives brand retail performances, both commercially and branding-wise.

Is your Outlet Strategy Princess or Cinderella?

Brand Retail, Strategy, ,

Factory outlets are brands’ most profitable retail distribution method; and a bricks-&-mortar market still growing. We shed light on the outlet strategy of top brands.

Today Düsseldorf witnessed a unique and crazy retail premiere. The grand dame of New York department store retail, Saks 5th Avenue landed its first store in Europe, Saks OFF 5th: an outlet.

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