Brand Retail

Brand retail is the brand industries’ strategy to grow its market share with physical stores.

Be it flagship stores, factory outlets, partner stores or other, brand retail comes in various shapes forms. Brand retail comes most often highly visable, but also commercially challenging.

We share in this section of the blog brand retail success stories, outline what drives brand stores performances, both commercially and branding-wise.

Clothing Rental Subscriptions: Will Leasing Surpass Buying?

More and more industries are moving from buying to leasing subscription models. We discuss the pros and cons of leasing versus owning your wardrobe. ….. click for more inspiration

Post-Covid City Centres: Deserted Wastelands or Thriving Hubs?

Much has been said and written about the disaster the pandemic has brought to the global retail landscape. This post highlights challenges and opportunities for retail and social life in our post Covid-19 city centres. ….. click for more inspiration

Individual Retail – Now More Than Ever!

How a life-threatening pandemic that had best remained script material for science fiction novels is also an urgent invitation to a reset of owner-operated retail ….. click for more inspiration

Ship From Store: Omnichannel Best Practice?

More and more brands are now shipping from store. Could ship from store be an option for you? This article explores the benefits and cost. ….. click for more inspiration

Used Clothing: Changing the Paradigm for Business and the Environment

Leading apparel brands are tackling the challenge of recycling used clothing, helping to solve a major environmental issue while capitalising on a growing business opportunity. ….. click for more inspiration

Cheese Please! A Lesson in Brand Building

How to turn cheese from an every-day commodity into a sought-after lifestyle brand? Join us for a brand building lesson with Cheese & More by Henri Willig. ….. click for more inspiration

How US Brick & Mortar Stores Can Survive in the Digital Age

Brick and mortar in the digital age: learn how Nike, Recreational Equipment Inc (REI) and other leading retailers thrive despite the ongoing retail shakeout in the United States. ….. click for more inspiration

Holzmarkt: Retailing Berlin Style

Ready for your trip to Berlin? If you want an authentic taste of Berlin, be sure to stop by this great retail insider tip: Berlin Holzmarkt, in the former East of the city. ….. click for more inspiration

Growth in Saturated Markets: Dreams in Chocolate and Ice Cream!

Selling chocolate in Europe is tough because growth in saturated markets is tough. Three case studies show how chocolate manufacturers grow successfully by diversifying their assortment. ….. click for more inspiration

How Important is Diversity for Successful Retail?

Research shows that diversity and inclusion make businesses more successful. Diversity in retail matters across leadership, workforce, workplace culture, marketing as well as from a consumer perspective. ….. click for more inspiration

Inspirational Business Model for Omni Channel Retail

The need for constant innovation in retail is a call to action. I’d love to motivate retailers to execute their innovative spirit with simple acts of creativity. One option is to develop your customers’ new favourite place, spaces where the community meets to share common passions in a relaxed atmosphere while experiencing brands and their product offerings. ….. click for more inspiration

Culinary Treats & Shopping

The way to a customer’s heart is through their stomach! Culinary treats have the potential to increase conversion rates and average ticket size for retailers. Success isn’t guaranteed, but these factors significantly reduce the risk of failure. ….. click for more inspiration

Growth Market Cruises: Where Are the Brand Co-Operations?

The cruise industry is growing constantly, and those taking a cruise are mostly affluent potential buyers of lifestyle products. Why are brands not tapping this booming market for their own growth yet? ….. click for more inspiration

The Best Job in Brand Management – Vice Pleasident for Global Happiness

Feeling a little unhappy with your current job situation? Look no further, Freitag is recruiting an Executive Vice Pleasident for Global Happiness! ….. click for more inspiration

The Local Customisation of International Lifestyle Brands

The growing consumer trend of individualisation is counteracted by the global uniformity of international players. What can international lifestyle brands do to benefit from local customisation? ….. click for more inspiration

Goats on a Roof! And What’s Your USP?

As far as unique selling points (USP) go, goats on a roof are pretty unique. And this offline-only retail location on Vancouver Island has turned goats into a long-term success story without selling a single goat. ….. click for more inspiration

Vacation Retail Treasure Hunt

Summertime is travel time. Here’s some quick inspiration for exciting stores to visit on your trip: 150 Concept Stores worldwide in a map and list. ….. click for more inspiration

Dior, Bihor & A Free Business Idea for You

Dior copies a traditional Romanian jacket – and is called out for plagiarism by local creators who launch their own collection Bihor Couture in response. ….. click for more inspiration

The Paul Smith Store in Berlin

Paul Smith has just opened his first Berlin store, and it wouldn’t be Paul Smith (or Berlin) if the store and its location were just ordinary. ….. click for more inspiration