Brand Strategy

A brand strategy is branded company’s masterplan to grow its business successfully.

Global lifestyle brands easily distribute to 80+ markets, with each up to 10 different distribution channels. That provides many opportunities to grow and add complexity. While jumping on each market may prove lucky, growth can easily go very wrong. For that matter, it is good to have a well-planed brand growth strategy.

In this section of our blog we share strategy views and best practice examples of key brands, and analyse what you can learn for your own brand strategy.

The Global Supply Chain Crisis (and How Elon Musk Would Solve It)

The global fashion supply chain is going through the worst crisis in decades. Deliveries experience delays every day, and costs are rising exponentially. ….. click for more inspiration

Why Store-nostalgia Won’t Suffice: 7 Changes in the Retail Landscape You Don’t Want to Miss in Your Upcoming Strategy Iterations

Seven thought-provoking impulses on how to navigate the post-Covid retail landscape. Spoiler alert: You will need to get your online strategy up to scratch! ….. click for more inspiration

Online Market Expansion

Financial planning teams are gearing up for next year’s budget planning as well as the new three-year plan. Our new short series walks you trough different considerations and scenarios for each channel. ….. click for more inspiration

Selling Brand Experience not Products: LEGO’s Secret to Success

Many brands create outstanding brand experience, just look at Nike or Apple. But LEGO beats them all; here’s how they do it and why their turnaround brand strategy worked so well. ….. click for more inspiration

Everything Will Be Alright Dear Brand & Retail Industry

Andrà tutto bene in the brand & retail industry? This is about an expert pandemic, future pacing, a little bit of motivation and no bad news at all. From your blog’s curators. ….. click for more inspiration

Advanced Board Reporting, or How Controlling Can Enable Supervisory Best Practice

Change is becoming the only constant. What does it take for supervisory boards and CFOs to keep up with time and new requirements of advanced board reporting? ….. click for more inspiration

Drive Dynamic Brand Growth or Maintain Profitability: EBIT vs. EBITDA KPI Slam

Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ….. click for more inspiration

How to Manage Successful Brand Post-Merger Integration

Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration

Driving Customer Lifetime Value with Brand Loyalty Programs

Growth rates in online retail are slowing down. Successful brands increase customer loyalty and per customer spend by focusing on membership programmes. ….. click for more inspiration

How to Steer Brand Growth with Supervisory Management

Shareholders can toy with their investment by placing friends and family on the supervisory board or assemble a team of experts who will challenge and coach executive management towards quality growth and profits. ….. click for more inspiration

Brand Development for the Future: Back to the Basics

Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration

Driving Brand Growth with Private Equity

Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration

Burberry: Classic Design with a Future-proof Retail Strategy?

Burberry invokes tradition, craftsmanship and classic design. But with its innovative retail strategy, Burberry has a few things to teach the industry too! ….. click for more inspiration

The Rise of Shopping Centre M&As

A recent flurry of shopping centre mergers and acquisition (M&A) could be set to alter the state of play in the industry as an increasing number of bigger groups take hold. This post explores what these shopping centre mergers mean for the sector and what conditions gave rise to them. ….. click for more inspiration

A New Paradigm for European Retail?

European markets are shifting. How can European brand retail learn from the past to navigate current trends and challenges and sustain future-proof growth? ….. click for more inspiration

New Diesel CEO – Exclusive Preview of first Applications

Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel. We share the hottest candidates on the recruiting file. ….. click for more inspiration