Brand Strategy

guido-sketchCurated by Guido Schild

Today’s global lifestlye brands distribute to more than 30 core markets, each up to 10 very different distribution channels. With 300 distribution opportunities to chose from, things can go right or wrong, if you just go by the opportunities. So better you have a well balanced brand strategy.

In this section of the blog Guido & friends share their brand strategy perspectives, assess channel developments, review strategic and financial development of key brands. And they share what you can learn for your own brand strategy.

A new paradigm for European retail?

European markets are shifting. How can European brand retail learn from the past to navigate current trends and challenges and sustain future-proof growth? ….. click for more inspiration

New Diesel CEO – Exclusive Preview of first Applications

Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel. We share the hottest candidates on the recruiting file. ….. click for more inspiration

How to Run a Smart Store

What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration

How to get Quality into your Brand Growth Planning 2018

Key learnings of 30 years strategic planning. A plea for enhanced quality and tips how to improve your planning.. Starting today. ….. click for more inspiration

The Past, Present and Future of the Outlet Industry

The first FSP Outlet Industry Breakfast was a great success. It gave an overview of the expansion of the outlet industry over the past years and offered a preview for 2017 and 2018. ….. click for more inspiration

How to Boost Outlet Expansion with Consumer Experience

Our recommendation for an excellent 5-minute read by Ken Gunn, the authority on Designer Outlet Centers. Learn from him why consumer experience drives outlet expansion, and how to change consumer behavior. ….. click for more inspiration

Is your Outlet Strategy financially a Princess but Strategically Cinderella?

Outlets are brands’ most profitable retail distribution, and the only brick & mortar still growing. We shed a light on the outlet strategy of successful brands. ….. click for more inspiration

Partner Retail is Still the Smarter Retail and Here is Why

DTC became brands’ favourite distribution channel, but it is investment heavy. Partner Retail is lighter and more profitable. VF, Pandora and Levi’s show how to grow both. ….. click for more inspiration

(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Growth will Prevail

There are store closure programs wherever you look. But online pure players and successful brands continue to invest in retail growth. So why is this? ….. click for more inspiration

Retail Lease Management in Stormy Weather

Retail management without lease control management is like sailing in a storm but leaving some navigation tools at home. ….. click for more inspiration

Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?

In the sporting goods industry has not many brands reaching the top. Lululemon & Under Armour do. We outline how they created brand growth. ….. click for more inspiration

Abercrombie – the Beach Models are Gone, It’s All Down to the Business Model

If you are a great brand and plan to grow in international retail, make sure you have a competitive brand business model. It takes more than six packs to be successful. ….. click for more inspiration

Driving Brand Growth with Private Equity

Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration

Brand Retail Strategy: Retailers are from Mars, Brands are from Venus

150 years of brand retail strategy, yet still many even big brands made unsuccessful attempts to grow. It shows that experience is no guarantee for success. ….. click for more inspiration

Brand Restructuring in 20 Minutes

LEGO’s recovery from bankruptcy is a most convincing example of brand restructuring. In an excellent 20 min interview LEGO’s CEO explains how they did it. ….. click for more inspiration

KPIs is not All – Learn to read your Brand Retail DNA!

Brand retailers have many KPIs, but still can’t guarantee expansion success. This article shares how to read a brand’s retail DNA and lower expansion risks. ….. click for more inspiration

Multichannel Growth: Wholesale is our Favourite

Brands struggle to balance multichannel growth. We look at brand distribution 2020 and whether brands can afford to continue with today’s D2C strategies. ….. click for more inspiration