Global lifestyle brands currently distribute to more than 30 core markets, with up to 10 different distribution channels for each. That makes for roughly 300 possible distribution opportunities to chose from. While jumping on each one as it arises may prove lucky, things can easily go very wrong. To avoid the latter, it’s best to have a well-balanced brand growth strategy. In this category, we share expert brand growth strategy views, review the strategic and financial development of key brands, and analyse what you can learn for your own brand strategy.
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ….. click for more inspiration
Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration
Growth rates in online retail are slowing down. Successful brands increase customer loyalty and per customer spend by focusing on membership programmes. ….. click for more inspiration
Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration
Shareholders can toy with their investment by placing friends and family on the supervisory board or assemble a team of experts who will challenge and coach executive management towards quality growth and profits. ….. click for more inspiration
Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete? ….. click for more inspiration
Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration
Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration
Online fashion shoppers and brands expect more from digital shopping than a ‘scroll and buy’ experience. New trends are redefining online fashion retail, are you following them? ….. click for more inspiration
Technology and new expectations have made confident, purposeful ranging a more valuable asset than ever before. In the attention economy, edited retail rules! ….. click for more inspiration
Burberry invokes tradition, craftsmanship and classic design. But with its innovative retail strategy, Burberry has a few things to teach the industry too! ….. click for more inspiration
A recent flurry of shopping centre mergers and acquisition (M&A) could be set to alter the state of play in the industry as an increasing number of bigger groups take hold. This post explores what these shopping centre mergers mean for the sector and what conditions gave rise to them. ….. click for more inspiration
European markets are shifting. How can European brand retail learn from the past to navigate current trends and challenges and sustain future-proof growth? ….. click for more inspiration
Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel. We share the hottest candidates on the recruiting file. ….. click for more inspiration
What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration
Key learnings of 30 years brand strategy and planning. Tips how to improve your brand growth planning, today. ….. click for more inspiration
The first FSP Outlet Industry Breakfast was a great success. It gave an overview of the expansion of the outlet industry over the past years and offered a preview for 2017 and 2018. ….. click for more inspiration
Our recommendation for an excellent 5-minute read by Ken Gunn, the authority on Designer Outlet Centers. Learn from him why consumer experience drives outlet expansion, and how to change consumer behavior. ….. click for more inspiration
Outlets are brands’ most profitable retail distribution, and the only brick & mortar still growing. We shed a light on the outlet strategy of successful brands. ….. click for more inspiration