Brand Strategy
Selling Brand Experience not Products: LEGO’s Secret to Success
Many brands create outstanding brand experience, just look at Nike or Apple. But LEGO beats them all; here’s how they do it and why their turnaround brand strategy worked so well. ….. click for more inspiration
Everything Will Be Alright Dear Brand & Retail Industry
Andrà tutto bene in the brand & retail industry? This is about an expert pandemic, future pacing, a little bit of motivation and no bad news at all. From your blog’s curators. ….. click for more inspiration
Advanced Board Reporting, or How Controlling Can Enable Supervisory Best Practice
Change is becoming the only constant. What does it take for supervisory boards and CFOs to keep up with time and new requirements of advanced board reporting? ….. click for more inspiration
Omnichannel Loyalty: How to Use Geo-fencing to Drive In-store Traffic from App Users
Online and offline channels are merging. Here are some real-world examples of brands driving in-store traffic by sending geo-fencing promotions to app users, requiring almost no investment. ….. click for more inspiration
Drive Dynamic Brand Growth or Maintain Profitability: EBIT vs. EBITDA KPI Slam
Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ….. click for more inspiration
How to Manage Successful Brand Post-Merger Integration
Far over 100 lifestyle brands are taken over every year. While a majority of post-merger integrations fail, here’s what the successful ones have in common. ….. click for more inspiration
Driving Customer Lifetime Value with Brand Loyalty Programs
Growth rates in online retail are slowing down. Successful brands increase customer loyalty and per customer spend by focusing on membership programmes. ….. click for more inspiration
Brick & Mortar is the new Online: E-commerce Trends 2019
Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration
How to Steer Brand Growth with Supervisory Management
Shareholders can toy with their investment by placing friends and family on the supervisory board or assemble a team of experts who will challenge and coach executive management towards quality growth and profits. ….. click for more inspiration
Customer Acquisition Online: Challenges and Opportunities for Brands
Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete? ….. click for more inspiration
Brand Development for the Future: Back to the Basics
Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration
Driving Brand Growth with Private Equity
Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration
Empowering Shoppers and Brands: The Latest Trends in Online Fashion Retail
Online fashion shoppers and brands expect more from digital shopping than a ‘scroll and buy’ experience. New trends are redefining online fashion retail, are you following them? ….. click for more inspiration
Branding in 3D: How Edited Retail is Catering to the Attention Economy
Technology and new expectations have made confident, purposeful ranging a more valuable asset than ever before. In the attention economy, edited retail rules! ….. click for more inspiration
Burberry: Classic Design with a Future-proof Retail Strategy?
Burberry invokes tradition, craftsmanship and classic design. But with its innovative retail strategy, Burberry has a few things to teach the industry too! ….. click for more inspiration
The Rise of Shopping Centre M&As
A recent flurry of shopping centre mergers and acquisition (M&A) could be set to alter the state of play in the industry as an increasing number of bigger groups take hold. This post explores what these shopping centre mergers mean for the sector and what conditions gave rise to them. ….. click for more inspiration
A New Paradigm for European Retail?
European markets are shifting. How can European brand retail learn from the past to navigate current trends and challenges and sustain future-proof growth? ….. click for more inspiration
New Diesel CEO – Exclusive Preview of first Applications
Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel. We share the hottest candidates on the recruiting file. ….. click for more inspiration
How to Run a Smart Store
What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration
How to get Quality into your Brand Strategy and Planning
Key learnings of 30 years brand strategy and planning. Tips how to improve your brand growth planning, today. ….. click for more inspiration