Brand Strategy

Global lifestyle brands currently distribute to more than 30 core markets, with up to 10 different distribution channels for each. That makes for roughly 300 possible distribution opportunities to chose from. While jumping on each one as it arises may prove lucky, things can easily go very wrong. To avoid the latter, it’s best to have a well-balanced brand growth strategy. In this category, we share expert brand growth strategy views, review the strategic and financial development of key brands, and analyse what you can learn for your own brand strategy.

Brick & Mortar is the new Online: E-commerce Trends 2019

Fair warning: this article on online trends is ill-suited for e-commerce managers. Out of your echo chamber, you may find that you are turning into the brick & mortar retailer you never wanted to be. Other online trends include weather sensitivity and private equity. ….. click for more inspiration

How to Steer Brand Growth with Supervisory Management

Shareholders can toy with their investment by placing friends and family on the supervisory board or assemble a team of experts who will challenge and coach executive management towards quality growth and profits. ….. click for more inspiration

Online Customer Acquisition: Challenges and Opportunities for Brands

Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete? ….. click for more inspiration

Brand Development for the Future: Back to the Basics

Successful brand development relies on getting three key areas right: having a unique selling proposition (USP), working with the right people, and creating simple and lean processes. ….. click for more inspiration

Driving Brand Growth with Private Equity

Brand private equity investments have increased, but not all have been success stories. So how can PE & brands work together successfully? ….. click for more inspiration

Empowering Shoppers and Brands: The Latest Trends in Online Fashion Retail

Online fashion shoppers and brands expect more from digital shopping than a ‘scroll and buy’ experience. New trends are redefining online fashion retail, are you following them? ….. click for more inspiration

Branding in 3D: How Edited Retail is Catering to the Attention Economy

Technology and new expectations have made confident, purposeful ranging a more valuable asset than ever before. In the attention economy, edited retail rules! ….. click for more inspiration

Burberry: Classic Design with a Future-proof Retail Strategy?

Burberry invokes tradition, craftsmanship and classic design. But with its innovative retail strategy, Burberry has a few things to teach the industry too! ….. click for more inspiration

The Rise of Shopping Centre M&As

A recent flurry of shopping centre mergers and acquisition (M&A) could be set to alter the state of play in the industry as an increasing number of bigger groups take hold. This post explores what these shopping centre mergers mean for the sector and what conditions gave rise to them. ….. click for more inspiration

A New Paradigm for European Retail?

European markets are shifting. How can European brand retail learn from the past to navigate current trends and challenges and sustain future-proof growth? ….. click for more inspiration

New Diesel CEO – Exclusive Preview of first Applications

Renzo Rosso is advertising one of the hottest chairs in brand growth: CEO of Diesel. We share the hottest candidates on the recruiting file. ….. click for more inspiration

How to Run a Smart Store

What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration

How to get Quality into your Brand Strategy and Planning

Key learnings of 30 years brand strategy and planning. Tips how to improve your brand growth planning, today. ….. click for more inspiration

The Past, Present and Future of the Outlet Industry

The first FSP Outlet Industry Breakfast was a great success. It gave an overview of the expansion of the outlet industry over the past years and offered a preview for 2017 and 2018. ….. click for more inspiration

How to Boost Outlet Expansion with Consumer Experience

Our recommendation for an excellent 5-minute read by Ken Gunn, the authority on Designer Outlet Centers. Learn from him why consumer experience drives outlet expansion, and how to change consumer behavior. ….. click for more inspiration

Is your Outlet Strategy Princess or Cinderella?

Outlets are brands’ most profitable retail distribution, and the only brick & mortar still growing. We shed a light on the outlet strategy of successful brands. ….. click for more inspiration

Partner Retail is Still the Smarter Retail and Here is Why

DTC became brands’ favourite distribution channel, but it is investment heavy. Partner Retail is lighter and more profitable. VF, Pandora and Levi’s show how to grow both. ….. click for more inspiration

(Retail) Love in the Time of (Store Closure) Cholera – 8 Reasons why Retail Expansion will Prevail

There are store closure programs wherever you look. But online pure players and successful brands continue to invest in retail expansion. So why is this? ….. click for more inspiration

Retail Lease Management in Stormy Weather

Retail management without lease control management is like sailing in a storm but leaving some navigation tools at home. ….. click for more inspiration

Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?

In the sporting goods industry has not many brands reaching the top. Lululemon & Under Armour do. We outline how they created brand growth. ….. click for more inspiration