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Brand Retail

Brand retailing is the brand industries’ strategy to grow brand appearance and sales with physical stores. Often it is called mono-brand retail (in opposite to multi-brand retail). Be it flagship stores, factory outlets, partner stores, franchise stores, concession stores or other forms, brand retail comes in various shapes. Brand retail is a highly visible brand footprint. Especially flagship stores deliver a strong brand experience, but they also carry financial huge risks. We share in this section from brand retail, the success stories, the KPIs and strategies. We outline what drives brand retail performances, both commercially and branding-wise.

Tom’s – A Brand Future Store in London

Brand Retail, ,

California footwear brand TOMS launched its first London store, well balanced in brand and commercial needs. We assess the store and its specific features.

Brand store concepts are as old as electric cash registers. Whenever store technologies evolve, store processes and consumer experiences change ­and marketing hype is created for a new generation of ‘future store’. Possibly the first store that deserves the label is a hypermarket launched by Metro Group Germany in Rheinberg. The store was piloting a number of advanced technologies such as self checkout and RFID. (more…)