UA-84063822-1

Distribution

Brand distribution comes in many forms and is not without challenges. We share latest developments.

Is your Outlet Strategy Princess or Cinderella?

9th June 2017Guido SchildBrand Retail, StrategyBrand Stores, Distribution, Strategy

Factory outlets are brands’ most profitable retail distribution method; and a bricks-&-mortar market still growing. We shed light on the outlet strategy of top brands.

Today Düsseldorf witnessed a unique and crazy retail premiere. The grand dame of New York department store retail, Saks 5th Avenue landed its first store in Europe, Saks OFF 5th: an outlet.

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