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Partner Retail (Franchise)

Partner Retail (similar to Franchise) is one of the three most important distribution channels in the brand lifestyle industry. It is similar to the better known franchise model, but not the same. Where franchise is a very structured model, almost to the point of rigid, partner retail models tend to be more flexible. In the brand lifestyle industry franchise models are therefore rather exception, and partner retail is favoured. Also because partner retail stores are financially far more rewarding than own brand retail stores. In this category of the blog we explain partner retail distribution models and provide recommendations how to grow successful via retail partners.

Processes & Operations for Retail Managers

Retail Performance: I Like Like for Like – I don’t Like Like for Like

Brand Analytics, Partner Retail (Franchise), ,

H&M gave up their monthly reporting in July. An indication of an ailing retailer? Debatable – Zara never did it in the first place.

Three years after H&M gave up on like for like reporting, they stopped publishing monthly sales figures altogether. H&M follows the path of other well-known retailers that no longer publicly report monthly details of their like for like retail performance. (more…)