Store Concepts

USP Goats

Goats on a Roof! And What’s Your USP?

Brand Retail, ,

As far as unique selling propositions go, goats on a roof are pretty unique. And this offline-only retail location on Vancouver Island has turned them into a long-term success story without selling a single goat.

Once upon a time there was a tiny fruit booth near the Trans-Canada Highway that served Vancouverites en route to their weekend and summer houses as well as tourists exploring an island full of natural beauty. That was back in the 70ies when Kristian and Solveig Graaten, who had migrated from Norway 20 years earlier, decided to start a small retail business on Vancouver Island.

In the meantime, this little fruit stall has become the queen of retail locations and one of the most frequented tourist attractions on Vancouver Island: The Coombs Old Country Market.

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Paul Smith Store in Berlin (photo: brand experts)

The Paul Smith Store in Berlin

Brand Retail, , , , , ,

Paul Smith has just opened his first Berlin store, and it wouldn’t be Paul Smith (or Berlin) if the store and its location were just ordinary.

Sir Paul Smith is a British designer of extraordinary fashion for men, women, children, and accessories. He has been for some 40 years, and in various collaborations he designs pretty much anything that can be designed. In an interview, he recently described himself as a ‘strange designer’. A few weeks ago, he opened his first small but nonetheless great Paul Smith store in Berlin. (more…)

Memorable Retail Experience

How to Create Memorable In-store Experiences

Brand Distribution, ,

As the future of physical stores is subject to heated debate, we draw on psychological research to help you create more memorable retail experiences.

The Physical Store Is Dead, Long Live the Physical Store

Technology has been at the centre of attention for quite some time in the retail world. Whether by the means of new digital distribution channels like marketplaces or technological elements like smart mirrors and augmented reality tools, a lot of pressure is put on good old physical stores to reinvent themselves.

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attract new customers

Offline Retail: Get Out of the Comfort Zone!

Brand Retail, , ,

An open letter to all offline retailers on how to attract new customers in the face of online competition (if you’re not too tired for a pillow fight).

It’s a sunny afternoon and I’m on a business trip somewhere in Bavaria. As the phone rings, a local German radio station wants a short interview. ‘Tomorrow is the Day of Online Shopping …’, they say. ‘Did you proclaim it?’ I ask.  ‘No, it is a conference in Berlin. We want to report on it and would like to get a statement from you on what e-commerce means for physical retailers and how they can attract new customers’, explains the editor, and we arrange a second call later that day.

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Unique Retail, Ampelmann brand flagship

Best Practice Brand Retail Flagship made in Berlin

Brand Retail, ,

A unique brand story from a small Berlin Brand and inspirational example that excellent retail flagship are not just created by multi billion corporations.

A couple of decades apart, two designers cross Berlin streets and leave their mark. The first designs a lasting cultural icon for a nation behind the iron curtain. The second saves it from oblivion by turning it into an iconic brand.

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Inspiring Brand Retail Best Practices for 2018

Best Practice, , , ,

Pick the brand retail best practices from 24* cities and 6 topic areas that will work for you. To a good start and comp growth in your new business year!

It was a good year for the brand lifestyle industry in Europe and the US. Reading interim reports suggests that the majority of top brands have grown despite challenges in wholesale and full price retail distribution. While not true for all, this goes to illustrate another year of beautiful distribution complexity and financial challenges.

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Star wars corner at Disney store in Munich (Photo: Heike Blank)

Is It Magic? A Retail Survival Check of the First German Disney Store

Brand Retail, , ,

Disney opened its first brick and mortar store in Germany three weeks ago. Let’s perform a retail survival check to guesstimate its chances of sustainable success!

Truth be told, it is not actually the first Disney store to ever open its door to magic in Germany. Disney ran four stores in the 90ies which, according to Disney, had to close due to licensing problems. With its new store on one of Germany’s busiest high streets, Disney starts a second attempt to conquer the German market with its merchandising products.

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Retail Performance: I Like Like for Like – I don’t Like Like for Like

Analytics, , ,

H&M gave up their monthly reporting in July. An indication of an ailing retailer? Debatable – Zara never did it in the first place.

Three years after H&M gave up on like for like reporting, they stopped publishing monthly sales figures altogether. H&M follows the path of other well-known retailers that no longer publicly report monthly details of their like for like retail performance. (more…)

Service Robots in a Mall in Japan (Photo: Shutterstock)

Is Your Store Format Ready for International Expansion? Part II

Brand Distribution, ,

Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets.

In Part I I talked about the specifics to consider when taking a proven retail format international with regards to store location, adjacencies, assortment, product mix, store size, dimensions, layout and store look and feel.

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Paul Smith Store Los Angeles

Art Sells!

Brand Retail, ,

To store and offer goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – and for some, that’s like curating an art gallery.

While online shopping is growing and retailers mutate into logistics experts, the question of sense or nonsense of brick and mortar stores remains pending. Some innovative retailers respond by regularly questioning their own perceptions. They have realized that, to many people, high streets have become sources of inspiration rather than just stockrooms to satisfy their needs.

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International expansion (Photo: shutterstock)

Is Your Retail Format Ready for International Expansion? Part I

Brand Distribution, , , ,

The days, when brands could establish a successful retail format at home and just roll it out internationally without major adaptations, are long over.

Customer centricity is the new holy grail in the retail business, promising prosperity and success for any retail format. Surprisingly, many brands still start to roll-out a retail format without even trying to understand whether and how consumers and their behaviors differ in a new market. This post illustrates what to explore and adapt to establish a successful retail format when going international.

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The Amazon Book Store – Zero Cross Channel Services and Other Surprises

Brand Retail, , , , , ,

A retail pro report from Amazon’s brick & mortar book store in Seattle, a consumer experience with zero cross channel services. Only an app secured the sale.

I have to admit, I have a love-hate relationship with Amazon. As a consumer, I like their ultimate convenience for need shopping, yet find their attempts at inspiring my impulse shopping utterly over the top. As a brand and retail manager, I love them for (more…)

Clothes line (photo: Zeitgeist Handeln) - The Necessary Fashion Retail Revolution

Have We Forgotten the Customer? The Necessary Fashion Retail Revolution

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Suitsupply Chicago Store (photo: Wikimedia Commons)

Suitsupply – Achieving Brand Growth Through Courage, Innovation and Passion

Brand Retail, ,

The young Dutch brand for formal men’s wear wins globally by combining European tailoring culture with modern lifestyle. A fan report.

Yes, I am a fan of Suitsupply. When I started my career in the late 1980’s, I had the privilege to work as a creative buyer with a traditional, high class German menswear retailer in Berlin. As a result, I am now ruined for ever with regard to my quality requirements when it comes to suits and accessories. I believe the Italians and the English manufactories, who traditionally tailor their suits, using the finest local fabrics, are the best. Naturally they are unaffordable for most customers, therefore maintaining an air of elitism.

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