Ecom Real Talk: A Deep Dive on Marketplaces for Fashion
Selling on marketplaces is no longer an ‘if’ question, but has become a ‘when and how’. A deep dive into the structure of online marketplaces for fashion. ….. click for more inspiration
How to Benefit from Bestseller Management Immediately
Bestseller Management is one of the most important processes to improve sell-through and mark-down in the consumer goods industry. What KPI helps identify bestsellers and make smart decisions about them? ….. click for more inspiration
Let’s Talk About Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration
Brand Distribution India – Is the Country Finally Catching Up?
How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration
Omnichannel Best Practice at Scale
How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers? Learn how Dutch grocer Albert Heijn achieves omnichannel best practice at scale. ….. click for more inspiration
Drive Dynamic Brand Growth or Maintain Profitability: EBIT vs. EBITDA KPI Slam
Two seasoned finance and retail brand managers provide a deep insight on pitfalls and challenges of managing successful retail and brand growth ….. click for more inspiration
A Unique Store Map
With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations ….. click for more inspiration
How US Brick & Mortar Stores Can Survive in the Digital Age
Brick and mortar in the digital age: learn how Nike, Recreational Equipment Inc (REI) and other leading retailers thrive despite the ongoing retail shakeout in the United States. ….. click for more inspiration
International Expansion – How to Find the Best Distribution Model?
Selecting the most appropriate channel mix – using the optimal distribution model for any new market – is like finding your way in a multidimensional ….. click for more inspiration
Latest Posts
Find the full selection of posts in chronological order here. ….. click for more inspiration ….. click for more inspiration
Society Needs your Engagment
extraordinary times require extraordinary measures. We suspend our regular distribution of growth inspiration to allow everyone to focus on what is most important at this time: to care for friends, neighbours, family and society. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration