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Brand Retail

Brand retailing is the brand industries’ strategy to grow brand appearance and sales with physical stores. Often it is called mono-brand retail (in opposite to multi-brand retail). Be it flagship stores, factory outlets, partner stores, franchise stores, concession stores or other forms, brand retail comes in various shapes. Brand retail is a highly visible brand footprint. Especially flagship stores deliver a strong brand experience, but they also carry financial huge risks. We share in this section from brand retail, the success stories, the KPIs and strategies. We outline what drives brand retail performances, both commercially and branding-wise.

Engaging Associates: Best Practice Retail Operations at Polo Ralph Lauren

Best Practices, Brand Retail, , ,

Your KPIs, dashboard and performance management are in place, but your retail operations are missing that final touch? This best practice story shows how new technologies can help you win at associate engagement too.

Put yourself in the shoes of a senior vice president of outlet retail for a lifestyle brand in Europe who runs a few stores across several countries. Your stores are commercially successful, and your brand is an anchor tenant for many landlords. But you observe that you could do even better by becoming more engaged in retail operations. Are you tempted to push that old KPI and performance management button to reach your full- and part-time store associates? And, how well has that worked out for you in the past?

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