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Brand Retail

Brand retailing is the brand industries’ strategy to grow brand appearance and sales with physical stores. Often it is called mono-brand retail (in opposite to multi-brand retail). Be it flagship stores, factory outlets, partner stores, franchise stores, concession stores or other forms, brand retail comes in various shapes. Brand retail is a highly visible brand footprint. Especially flagship stores deliver a strong brand experience, but they also carry financial huge risks. We share in this section from brand retail, the success stories, the KPIs and strategies. We outline what drives brand retail performances, both commercially and branding-wise.

Unique Retail, Ampelmann brand flagship

Best Practice Brand Retail Flagship made in Berlin

Brand Retail, ,

A unique brand story from a small Berlin Brand and inspirational example that excellent retail flagship are not just created by multi billion corporations.

A couple of decades apart, two designers cross Berlin streets and leave their mark. The first designs a lasting cultural icon for a nation behind the iron curtain. The second saves it from oblivion by turning it into an iconic brand.

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