Best practices is probably our favourite category, as it inspires most. To learn from the best, and apply own best practice strategies is a common strategy in the brand industry. Over the many years in industry we have observed: Innovative products, a great brand name or an excellent business model may push brand growth for a while. But in the long-run it is only best practices (in processes, structures, tools, systems and people) that secure holistic long-term growth. By sharing best practice strategies from brands and retailers around the globe we aim to inspire that you too strive working your own best practices.