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Brand Analytics

Brand Analytics is a method to assess a brand’s strategic and commercial health and implement long-term performance. Taking a holistic approach, brand analytics includes the assessment of key performance metrics/KPI as well as processes and the tools and structures of an organization. The methodology comes in many different shapes and forms, can be a simple performance analysis of current sales vs last week, or more sophisticated in balanced scorecards. By sharing from work, telling about benchmarks and KPIs from brands around the globe, we aim to inspire qualitative and commercial brand growth. That you find your own way of improving brand performance.

Processes & Operations for Retail Managers

Retail Performance: I Like Like for Like – I don’t Like Like for Like

Brand Analytics, Partner Retail (Franchise), ,

H&M gave up their monthly reporting in July. An indication of an ailing retailer? Debatable – Zara never did it in the first place.

Three years after H&M gave up on like for like reporting, they stopped publishing monthly sales figures altogether. H&M follows the path of other well-known retailers that no longer publicly report monthly details of their like for like retail performance. (more…)