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Best Practices

Best practices is probably our favourite category, as it inspires most. To learn from the best, and apply own best practice strategies is a common strategy in the brand industry. Over the many years in industry we have observed: Innovative products, a great brand name or an excellent business model may push brand growth for a while. But in the long-run it is only best practices (in processes, structures, tools, systems and people) that secure holistic long-term growth. By sharing best practice strategies from brands and retailers around the globe we aim to inspire that you too strive working your own best practices.

Best Practice in Retail & Online in the 2020ies

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The Covid-19 pandemic is devastating for those with pre-existing conditions. But it also mobilises the best in all others: unforeseen creativity, outstanding personal engagement, true loyalty and support among many more qualities.

There is no way around acknowledging that the situation is grim wherever you look and listen across the brand and retail industry, in parts even online. But if we pay close attention, we can also observe new brand industry best practice emerging.

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