Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below

Future in Brand Wholesale Distribution: The Cash Cow is dead. Long live the Cash Cow.

Multi-Brand, ,

Wholesale distribution managers knew it all along, traditional brand wholesale wouldn’t last forever. And 2020 saw an acceleration of change that began long before the pandemic: the termination of mediocre businesses.

But turmoil in wholesale distribution isn’t over yet; ahead lie at least one to two more years of trouble and possibly major strategy changes at online pure players.

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