Retail flagship stores come in different forms and shapes. Surprisingly often they fight to remain open until lease end. Stuffed with latest cross channel tech and outstanding brand experiences, stores come short in delivering the same excellence in their sales productivity.

When originally opened, management expectation was high, the investment budget was exceeded, but the store’s revenue never deliver the assumption of its investment case.

And the cause is very often the same: Many flagships store lack a healthy balance of brand experience & performance, the secret to a long-lasting store life.

In our 30+ years of guiding brand distribution growth around the globe we reviewed the financial performance of more than 50.000 brand retail stores, many of them flagship stores. Over the years we learned to read the stores and developed scorecards to measure their performances, both in its branding and its commercial performance. A little of that rich experience we share in this blog, for your inspiration.

Feel free to contact us for any tips, as we assist brands and retailer to identify improvement areas and develop turnaround programs.

We are a network of independent managers coaching brands. You may contact the author directly or reach out for help or more information.

Like they say in retail, browse around, tell us what you like or how we can help. And if you like it what you see, share us with your friends and come back regularly. Most important, let us inspire you.

Your Brand Growth Inspiration Team