Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below
Retail Concept Amazon

The Art of Creating Successful Store Concepts: Manage the Complexity Trap

Brand Retail, , , ,

Amazon closes down all physical book stores, pop-ups and 4-star stores in the UK and US. Do you want to learn how to avoid their mistakes?

Despite the initial media hype and large investments in technology, the stores failed to deliver the expected returns. And while that does come as a surprise, we questioned whether packing stores with digital gimmicks will make up for missing the essentials of retailing right after their opening.

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