Omni Channel

Omni channel retailing is the capability to distribute goods and services via a range of  brand and retail distribution channels, both online and offline. Omni channel retailing best practice brands provide superior consumer experiences in all relevant channels (up to 10), without getting drowned by the cost or complexity that comes with operating so many channels.

Omni channel retail has become the core strategy of the retail and brand industry, but it has equally become the marketing buzzword for many services that don’t merit the title.

Our omni channel section separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. And as always on Brand Growth Inspiration, the contributions are written by experienced industry experts for excellent industry managers.

Omnichannel Best Practice at Scale

Best Practice, ,

How do you achieve loyalty card identification in 80% of all purchases and 2x higher spend of omnichannel versus retail only customers?

In this article we explore the ecosystem and customer journey touchpoints that enable Dutch grocer Albert Heijn to meet customer demand and drive omnichannel spend. With 1000 stores and >100k online orders per week, this is true omnichannel best practice at scale.

(more…)

omni channel best practice fashion connect

Scan, Shop, Go – Omnichannel Best Practice Retail Made in Germany

Best Practice, , , , ,

After three years of research and testing 80 omnichannel services, fashion retailer Bonprix has opened a world-class omnichannel best practice store in Hamburg.

There can no longer be any doubt: the future in retail is neither pure online, nor strictly brick & mortar, but omnichannel retail tapping into the best of both worlds. But the challenge remains to find the best ways to balance the two. And Hamburg is likely a witness to what can currently be considered global omnichannel best practice.

(more…)

omni channel retail

Inspirational Business Model for Omni Channel Retail

Brand Retail, , , ,

The need for constant innovation in retail is a call to action. I’d love to motivate retailers to execute their innovative spirit with simple acts of creativity.

One option is to develop your customers’ new favourite place, spaces where the community meets to share common passions in a relaxed atmosphere while experiencing brands and their product offerings.

(more…)

Global Retail Best Practice 2019

Best Practice, , , , , , ,

The likes of Amazon and Alibaba open tech-heavy brick & mortar stores, but best practice commercial brand retail still happens elsewhere.

Early sales reports indicate that 2018 was a good year for large parts of the lifestyle brand industry. Almost 4/5 of the top 100 European and US American lifestyle brands had a growth year, and for the most part did better than in 2017. This was despite a global department store fallout and online growth and was largely based on store growth.

(more…)

online customer acquisition

Online Customer Acquisition: Challenges and Opportunities for Brands

Brand Strategy, Digital Trends, , ,

Building a successful e-commerce business requires a strong online customer acquisition strategy, especially when the competition are big platforms like Amazon or Zalando. How can brands leverage their strengths to compete?

A brands’ ability to operate a successful e-commerce business clears the path to bigger margins and critical access to customer insights compared to wholesale channels. If you are an executive working for a ‘traditional’ fashion brand and want to better understand the marketing of your online store, ask your e-commerce director this simple question:

(more…)

How to Measure Omnichannel Management Success

Brand Analytics, , , ,

Brand growth management already has many KPIs. What omnichannel measurement do you use to determine the payback of your investment?

Summertime is brand strategy planning time, when brand managers prepare for battle with their KPIs to prepare for new recruiting and securing a higher share of next year’s investments for their channel. But consumers have fundamentally challenged that profit centre logic. Perhaps it’s also time to rework your brand investment planning and the KPIs that measure brand growth success?

(more…)

Amazon on the Road to Omnichannel Retail Success?

Brand Distribution, , , ,

While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omnichannel retail status.

Let’s imagine for a moment that you’re running a billion-dollar brand. Last year’s net expansion of stores was negative (not counting a recent acquisition) and your share in online sales remains below 5%. Can you already feel how analysts and journalists rip you to shreds over your unconvincing omnichannel retailing?

(more…)

fashion size finding

Size Matters! 4 High and Low Tech Solutions for Fashion Size Finding

Brand Distribution, , , , , , , ,

Fashion size finding remains a challenge for retailers and consumers. Choose the right fit for you from our shortlist of size finding technologies.

Finding the right size is of course crucial when shopping for fashion. It is therefore no big surprise that failing to find the correct size or fit is the reason that consumers mention most frequently for aborting a shopping experience, both online and in brick and mortar stores.

(more…)