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Editorial Thoughts

In ‘Editorial Thoughts’ we have retail and brand managers from around the world sharing a thought piece on their mind, which draws from their background in the brand lifestyle industry. Whether the authors are entrepreneurs, start-up managers, CEOs or brand managers, all had a valuable piece of expertise to share, covering the aspects of today’s brand management in brand culture, social compliance or leadership. Reflective and rich in knowledge, exactly that makes this category so interesting.