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Brand Analytics

Brand Analytics is a method to assess a brand’s strategic and commercial health and implement long-term performance. Taking a holistic approach, brand analytics includes the assessment of key performance metrics/KPI as well as processes and the tools and structures of an organization. The methodology comes in many different shapes and forms, can be a simple performance analysis of current sales vs last week, or more sophisticated in balanced scorecards. By sharing from work, telling about benchmarks and KPIs from brands around the globe, we aim to inspire qualitative and commercial brand growth. That you find your own way of improving brand performance.

Retail Conversion Rates: Made in Saudi Arabia

Brand Analytics

Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights.

It’s common retail sense that retail conversion rates vary from location to location. A store in a train station, with commuters & tourists often doing last minute shopping (in need-to-buy-mode), creates rather high retail conversion rates. The shoppers know what they want and they have little time to browse. Airport shoppers on the other hand check-in early, but have lots of time to browse around (impulse-buy-mode). As a result, airport stores report rather low retail conversion rates. (more…)