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Brand Analytics

Brand Analytics is a method to assess a brand’s strategic and commercial health and implement long-term performance. Taking a holistic approach, brand analytics includes the assessment of key performance metrics/KPI as well as processes and the tools and structures of an organization. The methodology comes in many different shapes and forms, can be a simple performance analysis of current sales vs last week, or more sophisticated in balanced scorecards. By sharing from work, telling about benchmarks and KPIs from brands around the globe, we aim to inspire qualitative and commercial brand growth. That you find your own way of improving brand performance.

Bow Power: Retail Customer Service KPI of the Year

Brand Analytics,

Retail customer service is measurable, most notably in Japan’s retail sector. The country has been known for its service culture for many years.

Its retail sales staff stand out when compared to their counterparts in other countries. Yes, department stores are dying off in Japan too and retailers are cutting costs, but retail service continues to be superior. As retailer managers we still look to Japan with great respect for their service culture. How can they afford to hire so many retail service personnel? (more…)