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Brand Analytics

Brand Analytics is a method to assess a brand’s strategic and commercial health and implement long-term performance. Taking a holistic approach, brand analytics includes the assessment of key performance metrics/KPI as well as processes and the tools and structures of an organization. The methodology comes in many different shapes and forms, can be a simple performance analysis of current sales vs last week, or more sophisticated in balanced scorecards. By sharing from work, telling about benchmarks and KPIs from brands around the globe, we aim to inspire qualitative and commercial brand growth. That you find your own way of improving brand performance.

Units per Ticket at brand footwear stores are specialy challenged

Units Per Ticket Below 1: Get Effective in Cross Channel

Brand Analytics, , , ,

In times of decreasing store footfall and sales, brand retailers focus on driving L4L strategies. This article advises how to drive sales per ticket.

In the old days, higher average selling prices were a convenient strategy to grow competition. This often worked, even though the number of tickets came down. But over the last few years, many retail managers focussed on monitoring conversion rates and units per ticket when driving same store performances – now we may have to look for new ways to grow L4L sales. (more…)