Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below

Adidas Best Practice Brand Distribution Strategy

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Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ ‘Top City Strategy 2020’ is at halfway, what is best practice and what can you learn for your business?

It’s widely known that consumer markets and brand distribution channels have fundamentally changed over the past 25 years in more ways than anticipated. Fact is, the internet as a brand distribution channel grew from 0 to commonly 8-15% of sales. But far more relevant from a commercial and strategic perspective is that many formerly emerging countries, especially China and countries in the Middle East and Central Europe, grew to 30-40%  of total sales and profits in lifestyle brand distribution.

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