UA-84063822-1

Store Concepts

Rapha is not a brand, it’s brand community management at its best

18th April 2019Guido SchildBest PracticesBrand Stores, Branding, Customer Service, International Expansion, Store Concepts

How does a small UK cycling apparel brand become the global benchmark for brand community management? Here’s why brands around the world use Rapha as a best practice case study.

In case a cycling jersey isn’t yet part of your casual wardrobe, this story about brand community management may change that when bike apparel may well set trends in mainstream clothing by 2025.

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