Omni Channel

Omni channel retailing is the capability to distribute goods and services via a range of  brand and retail distribution channels, both online and offline. Omni channel retailing best practice brands provide superior consumer experiences in all relevant channels (up to 10), without getting drowned by the cost or complexity that comes with operating so many channels.

Omni channel retail has become the core strategy of the retail and brand industry, but it has equally become the marketing buzzword for many services that don’t merit the title.

Our omni channel section separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. And as always on Brand Growth Inspiration, the contributions are written by experienced industry experts for excellent industry managers.

Amazon Retail Concept

Amazon on the Road to Omnichannel Retail Success?

Uncategorised, ,

While most brands and retailers are building and expanding their online stores, Amazon is investing in brick & mortar: a surprising update on Amazon’s omnichannel retail status.

Let’s imagine for a moment that you’re running a billion-dollar brand. Last year’s net expansion of stores was negative (not counting a recent acquisition) and your share in online sales remains below 5%. Can you already feel how analysts and journalists rip you to shreds over your unconvincing omnichannel retailing?

(more…)