Cross Channel

Cross Channel services describes the consumer services that a retailer provides to ease consumers’ information, communication and travel between its various distribution channels. An excellent journey allows consumers to check for new products online, find the next physical store, check the products’ in-store availability. At advanced retailers, the consumer can make a product reservation (click & reserve), buy online and pick up the product in-store (click & collect) and return items purchased online at the nearest store (buy online & return offline).

How to Measure Omnichannel Management Success

Brand Analytics, , , ,

Brand growth management already has many KPIs. What omnichannel measurement do you use to determine the payback of your investment?

Summertime is brand strategy planning time, when brand managers prepare for battle with their KPIs to prepare for new recruiting and securing a higher share of next year’s investments for their channel. But consumers have fundamentally challenged that profit centre logic. Perhaps it’s also time to rework your brand investment planning and the KPIs that measure brand growth success?

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