Brand Stores

“Flagship”, “lighthouse”, “high street store”, “community store”, “full price store”, “future store”, “factory outlet”, “concession store”, “outlets”, “brand experience shop”, “neighbourhood store … and many more creative terms exist in the brand lifestyle industry to describe one and the same location: A brand showcase to create a brand experience and generate sales and profits.

We saw far 1.000+ stores from inside, analysed financials of 10.000+ in close to 50 countries of all continents. And we learned over time, there are huge differences about good, bad, profitable or just huge expenses. At the end it all comes down to one important question: How much brand experience do you want to create, and how commercial you want it to be?

In this section, we share a little from our long journey in brand retail, and what differentiates successful stores from the others. Feel free to reach out and share your favourite brand store, your review or where you want us to take a look. We promise, if our travel passes that way, we take a careful look and share our observations.

6 Ways to Engage Consumers to Drive Store KPIs

Brand Analytics, ,

Store KPIs are going public in Times Square, New York. We share 6 creative ways to engage consumers in your store KPIs. Ideas on next generation reporting.

There are many ways  to report inventory turns and as New York is an expensive retail place, retailers there have to be more creative about how they do this. Nygård’s Times Square store for example, communicates stock turns on a live ticker (similar to those at the NY Stock Exchange) in their store window. “We sell a pair of leggings every 45 seconds!” tells consumers that stock turns fast and you had better hurry up if you want to participate. (more…)