Brand Expansion

Brand expansion is a brand’s strategy to grow its market share by establishing new consumer touch points, both digital online and in brick and mortar stores. Brand expansion happens in new and established markets.In our category of brand expansion we collect articles on expansion management in the brand and retail industry. The markets we review and assess may be old or emerging markets, in any case attractive.We aim to warn you on potential pitfalls in brand expansion, but above all aim to inspire successful growth.

Duty Free Tourist Retail Dubai Airport

7 Key Success Factors for Excellence in Tourist Retail

Uncategorised, , ,

Affluent tourists are sought after shoppers and a retail market’s most attractive segment. What does it take to grow your tourist retail sales?

Those of you working in travel retail know Global Blue. The company services tourist retail around the globe with VAT refund services. In this way they collect valuable information about a very precious consumer group. With more than 30 years in that business, they have collected a lot of valuable consumer information. Global Blue have shared some of their insights together with the Economist Intelligence Unit (EIU). This post takes an in-depth look at an example of these insights: the habits of Brazilian consumers and their luxury spending. (more…)