UA-84063822-1

That One Perfect Day: How UGG Solves the Ice Cream Problem

7th December 2017Guido SchildBest PracticesBrand Stores, Performance Management, Processes & Operations

Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days are the days were profits are made from store operations.

Brand store operations is theoretically not a complicated job. For a sales clerk in lifestyle retail it comprises three core processes: 1. receiving and displaying merchandise, 2. servicing customers and 3. removing outdated goods to make room for the new season.

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