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Strategy

A strategy is brand’s master plan how to evolve its business successfully. A strategy can be worked out one or several functional areas of a business. Common functional strategies are a marketing strategy, a sourcing strategy or a retail strategy.Global lifestyle brands easily distribute to 80 markets, with each up to 10 different distribution channels. That provides many opportunities to grow and add complexity. While jumping on each market may prove lucky, growth can easily go very wrong. For that matter, it is good to have a well-planed brand growth strategy.In this section of our blog we share strategy views and best practice examples of key brands, and analyse what you can learn for your own brand strategy.

Strategic Brand Management at its Best

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Shoppers love unique products and great brand stories. If on top you sell upcycled products, are a niche company from a small country, that makes all the ingredients for a great brand story. For us that delivers great learning on strategic brand management.

If someone had told you in 1993 that someone would manage to turn truck tarps into it bags in Seoul by 2019, and create a best practice brand development story in the process, you may have questioned their judgement.

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