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Best Practices

Best practices is probably our favourite category, as it inspires most. To learn from the best, and apply own best practice strategies is a common strategy in the brand industry. Over the many years in industry we have observed: Innovative products, a great brand name or an excellent business model may push brand growth for a while. But in the long-run it is only best practices (in processes, structures, tools, systems and people) that secure holistic long-term growth. By sharing best practice strategies from brands and retailers around the globe we aim to inspire that you too strive working your own best practices.

Brand Growth Management

Good Workmanship & Best Practice Management Are Key to Growth

Best Practices,

The speed of global brand growth has been slowing down. While fast-movers pay a high price for restructuring, successful brands continue to grow with brand best practice management.

Whether Tommy Hilfiger wins over Zalando buyers with a digital showroom, Rapha thrives thanks to their tight-knit membership community, or Lululemon enters new markets on grassroots values – brand best practice management enables brands to outgrow competitors. (more…)