UA-84063822-1

Best Practices

Best practices is probably our favourite category, as it inspires most. To learn from the best, and apply own best practice strategies is a common strategy in the brand industry. Over the many years in industry we have observed: Innovative products, a great brand name or an excellent business model may push brand growth for a while. But in the long-run it is only best practices (in processes, structures, tools, systems and people) that secure holistic long-term growth. By sharing best practice strategies from brands and retailers around the globe we aim to inspire that you too strive working your own best practices.

How Patagonia built a most Sustainable Fashion Brand

Best Practices, , , ,

This story is about earth beauty and why engaging in sustainable fashion makes for beautiful brands. It’s not a romance story, we are talking serious brand strategy business!

We have 2020, pre COVID 19, online and multichannel have long become your daily bread and butter, and building sustainable fashion brands is the next big brand strategy priority. (more…)