Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below

Top Sporting Goods Brands Not Fit for Cross Channel Experience

Digital Distribution, , ,

Most brands are pretty bad at cross channel experience, says the New Milliennial. That was what my father and I wanted to verify during a recent online-offline retail study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were our main brands of interest. To assess their cross channel services thoroughly my father and I went on research for best practices at a wide range of brands and retailers.

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