Multichannel

Is It Magic? A Retail Survival Check of the First German Disney Store

Disney opened its first brick and mortar store in Germany three weeks ago. Let’s perform a retail survival check to guesstimate its chances of sustainable success!

Truth be told, it is not actually the first Disney store to ever open its door to magic in Germany. Disney ran four stores in the 90ies which, according to Disney, had to close due to licensing problems. With its new store on one of Germany’s busiest high streets, Disney starts a second attempt to conquer the German market with its merchandising products.

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Top Sporting Goods Brands Not Fit for Omni Channel Services

“Most brands are pretty bad at omni channel services.” That was the conclusion I came to during a recent online-offline study tour in London.

Asics, Adidas, New Balance, Nike, and Puma were my main brands of interest. To assess them, I researched omni channel services best practices of a wide range of brands and retailers, created a scorecard, and built a store assessment app. In late August, I went on a field trip to London to find out how well they performed.

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1000 Myths, 60 Locations & 5 Formats – The Facts about the Amazon Retail Strategy

Amid many myths and rumors, this research sheds light on the facts, corporate communication, and the evidence from physical store openings. Long quality read.

Imagine you own 43% of your online market, and 50% of the online growth, but 85% of your market continues to be brick & mortar? Imagine (more…)

The Amazon Book Store – Zero Cross Channel Services and Other Surprises

A retail pro report from Amazon’s brick & mortar book store in Seattle, a consumer experience with zero cross channel services. Only an app secured the sale.

I have to admit, I have a love-hate relationship with Amazon. As a consumer, I like their ultimate convenience for need shopping, yet find their attempts at inspiring my impulse shopping utterly over the top. As a brand and retail manager, I love them for (more…)

Multichannel Growth: Wholesale is our Favourite

Multichannel growth is the brand growth strategy of the century. We are creating a scenario where wholesale will experience a revival in 2020.

Multichannel growth has been the daily business of brands since the 1990s. In fact, multichannel competence was the key success factor for many best-practice growing lifestyle brands. But the term ‘multichannel’ became common when internet distribution entered the scene. Though 10 years before, many brands distributed via multichannel already; in wholesale, shop-in-shop, franchise stores, catalogues (all wholesale distribution), concession, own full-price stores or factory outlets (retail distribution). (more…)