Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below
Units per Ticket at brand footwear stores are specialy challenged

That One Perfect Day: How UGG Solves the Ice Cream Problem

Best Practices, ,

Thanksgiving in the US, Ramadan in the Middle East, Christmas, or simply next Saturday: high traffic days are the days were profits are made from store operations.

Brand store operations is theoretically not a complicated job. For a sales clerk in lifestyle retail it comprises three core processes: 1. receiving and displaying merchandise, 2. servicing customers and 3. removing outdated goods to make room for the new season.

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