Brand Stores

“Flagship”, “lighthouse”, “high street store”, “community store”, “full price store”, “future store”, “factory outlet”, “concession store”, “outlets”, “brand experience shop”, “neighbourhood store … and many more creative terms exist in the brand lifestyle industry to describe one and the same location: A brand showcase to create a brand experience and generate sales and profits.

We saw far 1.000+ stores from inside, analysed financials of 10.000+ in close to 50 countries of all continents. And we learned over time, there are huge differences about good, bad, profitable or just huge expenses. At the end it all comes down to one important question: How much brand experience do you want to create, and how commercial you want it to be?

In this section, we share a little from our long journey in brand retail, and what differentiates successful stores from the others. Feel free to reach out and share your favourite brand store, your review or where you want us to take a look. We promise, if our travel passes that way, we take a careful look and share our observations.

Brick & Mortar is the new Online: E-commerce Trends 2019

Digital Distribution

Amazon just released sales numbers for 2018 and the details indicate that the mother of all e-commerce is confronted with new growth realities.

And Amazon is not the only one.

  • GLORE, the stock index for global online retailers stayed far behind old economy stocks.
  • E-commerce became ‘weather sensitive’, had bankruptcies and major players missed sales forecasts by far.
  • Almost all online pure players are working on brick & mortar concepts, already leading to over 20 stores in Berlin.

So let’s look at the fundamentals behind the e-commerce trends 2019 that indicate a new direction in growth.

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