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Partner Retail (Franchise)

Partner Retail (similar to Franchise) is one of the three most important distribution channels in the brand lifestyle industry. It is similar to the better known franchise model, but not the same. Where franchise is a very structured model, almost to the point of rigid, partner retail models tend to be more flexible. In the brand lifestyle industry franchise models are therefore rather exception, and partner retail is favoured. Also because partner retail stores are financially far more rewarding than own brand retail stores. In this category of the blog we explain partner retail distribution models and provide recommendations how to grow successful via retail partners.

Partner Distribution, Partner Retail, Partner Distributor

10 Tips for Excellence in Brand Partner Retail Distribution

Partner Retail (Franchise)

Most brands use partners to grow their brand internationally. We provide 10 key success factors to grow it successfully.

Brand distribution is in its ‘direct to consumer’ era, with most investments going into own stores and own online distribution. Still, wholesale and especially partner retail continue to be vital and often commercially more successful.

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