Guido Schild

Guido is the master mind behind "Brand Growth Inspiration", an expert network for the brand lifestyle industry. He engages as a global brand strategy consultant. Berlin is his hometown, but his workplace is the globe, remote or in the regions (Europe, USA, Asia). The core of his projects cover strategy, finance & planning in brand distribution, especially in retail. Some of his recent engagements included: • Retail Due Diligence and Comp Growth Program for a US Sporting Goods Brand • Retail Expansion planning for a global leading toy brand (20+ Countries/150+Cities/500 stores) • Study on the "Future of Brand Distribution" Post Covid • Brand Retail Vision for a Californian Footwear Brand • Strategy Coaching of a Social Commerce App. Learn more about him and his background from his publishing below

Retail Conversion Rates: Made in Saudi Arabia

Brand Analytics

Retail conversion rates vary and are heavily influenced by the quality of traffic and consumer shopping modes. This post offers examples and insights.

It’s common retail sense that retail conversion rates vary from location to location. A store in a train station, with commuters & tourists often doing last minute shopping (in need-to-buy-mode), creates rather high retail conversion rates. The shoppers know what they want and they have little time to browse. Airport shoppers on the other hand check-in early, but have lots of time to browse around (impulse-buy-mode). As a result, airport stores report rather low retail conversion rates. (more…)