Authors & Curators

Brand Growth Inspiration is a blog of and for the lifestyle brand industry that shares know-how and inspiration on growing  brands. The blog is self-organized by a small team of curators, non-profit, and solely based on the personal engagement of its authors and curators. The distribution of our articles is based on authors’ social media sharing. With our successful SEO-engineering our authors additionally reach the brand and retail industry around the globe (see growth industry reach here).

We are constantly on the lookout for new motivated authors, brand and retail managers alike, to share their experience with our readers.



Guido Schild author portraitGuido is a brand & retail manager with 25+ years of experience. He has assisted entrepreneurs and managers across Europe, Asia and the Middle East in successfully growing their brand distribution. He is currently working on his book on global best practices for brand growth management and continues to coach brands in their strategic growth. Read Guido’s posts here, email him, or connect with him on LinkedIn


Christoph Berendes Author portraitChristoph is a consultant, focusing on strategy development and process optimisation for fashion brands and retailers. He has more than 15 years experience as a consultant, line manager in the sports wear industry, and as an e-commerce entrepreneur. He currently assists in the growth of the digital distribution agency onQuality. Read Christoph’s contributions here, email him, or connect with him on LinkedIn.


Max Gellert author image Maximilian Gellert is excited about transforming a wide range of digital options into pragmatic every-day solutions for retailers. Combining consulting experience with industry functions in premium apparel and online grocery, he is currently working on a digital market study in addition to starting his own business. Read Max’ posts here, get in touch via email or connect with him on LinkedIn.



HEIKE BLANK (Founding Curator)

Heike Blank author portraitHeike has held executive positions for international multibrand & multichannel organisations for 10+ years. With a focus on brand retail and retail partnering, Heike has worked in 25+ countries and now uses this vast experience to support brands in successfully developing and bringing to life their international distribution strategies. Read Heike’s contributions here, email her or connect with her on LinkedIn.

ISABELL GUIDASTRI (Founding Curator)

Isabell Guidastri author portraitIsabell is a consultant with 20+ years  of experience in international fashion and beauty brands. She has worked with global powerhouses in branding and retail and her focus is on local and global distribution strategies. Multilingual with an international mind-set, Isabell commutes between Germany and Italy, enjoying the best of both countries. Read Isabell’s posts here, email her or connect with her on LinkedIn.


Alexander von Keyserlingk author portraitAlexander’s expertise is based on 25+ years of operational retail management and consulting for fashion & lifestyle brands. His specialty is the translation of great brands into unique store concepts. He’s a keynote speaker, founder and editor of the Slowretail Blog, and occasional guest lecturer at the Academy of Fashion and Design in Germany. Read Alexander’s posts here, email him or connect with him on LinkedIn.


Andreas Klotz author portraitAndreas Klotz is an experienced CFO with a proven track record in change management as well as performance improvement. He has significant experience in working with large, internationally well-known brands – public, privately owned and PE backed.
Read Andreas’ posts here, get in touch with him via email, or connect with him on LinkedIn.


Christoph Mause author portraitChristoph Mause likes to call himself a digital immigrant, even though he started his own digital business in the 1980s, pre-internet. He successfully established one of the leading European digital agencies, which he sold to IBM in 2016. He’s one of the digital weirdos and is currently focussed on the effects of digitalisation on our society. Read Christoph’s posts here or reach out to him via email.


Urban Plattes author portraitUrban is a passionate retail real estate professional with broad executive management experience in a range of retail real estate organisations. Urban’s specialty is project development and equity structuring. He is curious about the on and offline competition and the outcomes of this in the future. His focus is on all aspects of the leasing portfolio management of brick & mortar retail. Read Urban’s posts here or get in touch via e-mail.


Silke Linsenmaier author portraitSilke is an expert on women as a target group, innovative retail concepts, emotional store-selling and time-management across all sales channels. She is the head of a future-oriented retail task force developing marketplaces for women. Silke has 25 years of professional experience in the fashion industry, experience in the development of brands, and in restructuring. Read Silke’s posts here, e-mail her, or connect on LinkedIn.


Isabella Ladines author portraitIsabella is a retail and brand product management professional in the fashion industry, with a passion for underwear, accessory and lifestyle businesses. After 20+ years in leading positions in brand and retail companies, she now consults and coaches companies on how to truly fulfill their female customers’ expectations. Read her posts here, e-mail her, or connect on LinkedIn.


Ken Gunn author portraitKen Gunn is Managing Director at FSP and looks back on 30+ years of work experience in retail property. He uses his deep understanding of consumer shopping habits, retail centers and leading edge analysis to assist clients in realising the true potential of their shopping center and retail park investments. He is an authority on Designer Outlet Centres and has worked on 100+ outlet projects in 30 countries. Get in touch with Ken by e-mail or connect on LinkedIn.


Mauritz Schild author portraitMauritz is a recent graduate of Grenoble Ecole de Management in France with a passion for all things digital. During his studies, he specialized in analytics in digital markets. He has worked at an e-commerce start-up in Kuala Lumpur and a multi-brand US corporation in Switzerland. Read Mauritz’ posts here, connect with him on LinkedIn.


Cate Trotter author portraitCate is Founder and Head of Trends at Insider Trends, a leading London-based retail futures agency helping global brands create world-leading and profitable retail spaces. She has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Samsung, House of Fraser, Lego or EE create world-leading retail ecosystems. Read her posts here, e-mail her, or connect on LinkedIn.


Jürgen Müller author portraitJürgen is the founder and CEO of Suits. Executive Search, a recruitment consultancy for top management and executive positions in lifestyle industries. His expertise spans design and product management, procurement, supply chain management, marketing communication and distribution in retail, wholesale and e-commerce. Read his posts here, follow his blog Profashionals, or reach out via e-mail.


Thomas specializes in e-commerce. After a tenure at Amazon Fashion he launched his own company, love the brands, to help brands build stronger independent e-commerce businesses while keeping the connection with their customers alive and strong. Read his posts here or get in touch with Thomas via e-mail.


Arvind Singhal Author portrait Arvind is Chairman and Managing Director of Technopak, one of India’s leading management consulting firms advising across a wide range of sectors, including retail, fashion, textiles and apparel or education. He has previously written columns for the Business Standard and the Economic Times. Read his posts here, or get in touch with him via e-mail.


Gavin Brown author imageGavin grew up far from anywhere, longing to own the stuff featured at the back of magazines like MAD, SHOOT! and NME. Today, he channels his lost childhood and 20+ years in brand and licensing management into helping European companies appeal to consumers’ urge to own. Find out more about brand innovation via his monthly newsletter or by getting in touch via e-mail.


Alexander Gedat guest author portrait

Alexander has successfully grown brands for over two decades, until recently as the CEO of Marc O‘Polo. He currently builds on his extensive expertise in business strategy, sustainable growth and leadership to coach fashion brands in their brand development. Read his posts here or get in touch with Alexander via e-mail.

If you can imagine contributing your own brand growth inspiration to this blog, we would love to welcome you as a contributing author. Get in touch with one of our curators or email us. We look forward to discussing your ideas and helping you to distribute your article successfully.

Your Brand Growth Inspiration Team