Customer Service levels and consumer expectations differ from country to country. This post (Part II of this series) shows how those differences affect your staffing and how you select, train, motivate and pay your store staff when expanding into new markets.
In Part I I talked about the specifics to consider when taking a proven retail format international with regards to store location, adjacencies, assortment, product mix, store size, dimensions, layout and store look and feel.
To store and offer goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – and for some, that’s like curating an art gallery.
While online shopping is growing and retailers mutate into logistics experts, the question of sense or nonsense of brick and mortar stores remains pending. Some innovative retailers respond by regularly questioning their own perceptions. They have realized that, to many people, high streets have become sources of inspiration rather than just stockrooms to satisfy their needs.
The days, when brands could establish a successful retail format at home and just roll it out internationally without major adaptations, are long over.
Customer centricity is the new holy grail in the retail business, promising prosperity and success for any retail format. Surprisingly, many brands still start to roll-out a retail format without even trying to understand whether and how consumers and their behaviors differ in a new market. This post illustrates what to explore and adapt to establish a successful retail format when going international.
A retail pro report from Amazon’s brick & mortar book store in Seattle, a consumer experience with zero cross channel services. Only an app secured the sale.
I have to admit, I have a love-hate relationship with Amazon. As a consumer, I like their ultimate convenience for need shopping, yet find their attempts at inspiring my impulse shopping utterly over the top. As a brand and retail manager, I love them for (more…)
Fashion retail is an industry in trouble. Mass consumption is declining, female customers are not having expectations met. We need a revolution.
Is the era of mono brand stores over? Why an increasing number of brands cooperate to create mixed concepts and overcome self-conquering vanity. Finally.
The young Dutch brand for formal men’s wear wins globally by combining European tailoring culture with modern lifestyle. A fan report.
Yes, I am a fan of Suitsupply. When I started my career in the late 1980’s, I had the privilege to work as a creative buyer with a traditional, high class German menswear retailer in Berlin. As a result, I am now ruined for ever with regard to my quality requirements when it comes to suits and accessories. I believe the Italians and the English manufactories, who traditionally tailor their suits, using the finest local fabrics, are the best. Naturally they are unaffordable for most customers, therefore maintaining an air of elitism.
Donald Trump is a seller. After his career in real estate, he is now taking the next step by opening his own Trump Retail store today – as a pop-up.
The address could hardly be more famous: 1600 Pennsylvania Avenue, Washington D.C., USA. Admittedly, the White House is not known as a classic high street spot for commercial retail. But Mr. Trump has often enough proved he has a feeling for locations with potential. His next brand growth project, the Trump Retail concept as a pop-up format, partly reinvents former shopping rules:
No shop windows, no footfall through the building for some protective reason, therefore no conversion at the no tills inside. The receipts for the sold products in Trump Retail will be presented to customers in a more diverse, sophisticated and sustainable way. (more…)
A German former mailorder company develops itself from a multibrand dealer to an omnichannel lifestyle brand – in workwear retail.
This post is about Brand Growth Inspiration, driven by a traditional family business. It’s about the Strauß family, based in a little village called Biebergemünd in central Germany, 50 km east of Frankfurt. Established in 1948 by founder Engelbert Strauß, the company of the same name today is still led independently by second and third generation members of the family. The company’s growth within the last ten years shows that a rather conservative and non-urban background can actually be a fruitful basis for remarkable innovation in branding and retail. Especially when based on traditional family values like quality, reliability and predictability. (more…)
Russia’s global brand has gone into brand retail, at the Moscow Airport. Weapons on display are fake, but the retail ambition is true.
You can build a authentic brand store and fill it with coffee capsules from Switzerland, sandals from Brazil, paper notebooks from Italy, BBQs from the US, or water pressure cleaners from Germany. Whether you name your store Nespresso, Havaianas, Moleskine, Weber or Kärcher, the list of brands that have ventured into brand retail is already colourful. The moment you think it can’t get any crazier, along comes a new entry. (more…)
There were many great and successful retailers in 2012, but Caine Monroy was probably global ‘Retailer of the Year’. Caine was just 9 years old, but his creativity & determination earned him more than 10 million YouTube views, as well as global TV stations picking up his story. Forbes magazine explained why Caine will be a future billionaire and Justin Timberlake tweeted “my new favourite entrepreneur”. If you haven’t come across his story yet, visit Caine’s Arcade online and get your own shot of inspiration. (more…)
Brand retailers have many KPIs, but still can’t guarantee expansion success. This article shares how to read a brand’s retail DNA and lower expansion risks.
Imagine you are CFO or Finance Director of a successful wholesale brand – a brand that sells home interior items, chocolate, toys, or BBQ grills. You have a portfolio of more than 100 own and partner stores. You are a strong brand in your segment, but your forays into retail show mixed store P&Ls. Unlike wholesale profitability, the performance spread of your store is huge. Your organisation offers many explanations and excuses. But you can’t really ‘read’ why sometimes retail works and sometimes it doesn’t. (more…)
Slowear is a brand of four traditional Italian apparel manufacturers who are expanding globally, providing a unique store concept to their customers.
The fashion industry today is roughly comparable to a pot of alphabet soup: masses of letters (products) are floating around in artificial liquids (brands). They look equal and taste similar, but without having a genuine approach that displays diversity; the products are produced in soulless factories to service a hungry market. But fortunately there are exceptions, such as Slowear. (more…)
California footwear brand TOMS launched its first London store, well balanced in brand and commercial needs. We assess the store and its specific features.
Future stores concepts are as old as electric cash registers. Whenever store technologies evolve, store processes and consumer experiences change and marketing hype is created for a new generation of ‘future store’. Possibly the first store that deserves the label is a hypermarket launched by Metro Group Germany in Rheinberg. The store was piloting a number of advanced technologies such as self checkout and RFID. (more…)