Retail Design

The Art of Creating Successful Store Concepts: How to Avoid the Complexity Trap

Amazon closes down all physical book stores, pop-ups and 4-star stores in the UK and US. Do you want to learn how to avoid their mistakes?

Despite the initial media hype and large investments in technology, the stores failed to deliver the expected returns. And while that does come as a surprise, we questioned whether packing stores with digital gimmicks will make up for missing the essentials of retailing right after their opening.

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