Amazon just released sales numbers for 2018 and the details indicate that the mother of all e-commerce is confronted with new growth realities.
And Amazon is not the only one.
- GLORE, the stock index for global online retailers stayed far behind old economy stocks.
- E-commerce became ‘weather sensitive’, had bankruptcies and major players missed sales forecasts by far.
- Almost all online pure players are working on brick & mortar concepts, already leading to over 20 stores in Berlin.
So let’s look at the fundamentals behind the e-commerce trends 2019 that indicate a new direction in growth.