Brand Growth Strategy for CEOs & Strategic Planners
How’s your brand growth strategy going so far? Now’s a good time to take stock and prepare for the upcoming planning season! This collection of excellent posts offers some brand growth strategy inspiration for you.
With the first quarter safely under the belt, are you happy with what you’ve achieved and on track to exceed your strategic and financial goals this year? The next round of financial planning starts in six months. That makes now the perfect moment to prepare by reviewing and tweaking next year’s strategy ahead of time!
Rapha is not a brand, it’s brand community management at its best
How does a small UK cycling apparel brand become the global benchmark for brand community management? Here’s why brands around the world use Rapha as a best practice case study.
In case a cycling jersey isn’t yet part of your casual wardrobe, this story about brand community management may change that when bike apparel may well set trends in mainstream clothing by 2025.
Brick & Mortar is the new Online: E-commerce Trends 2019
Amazon just released sales numbers for 2018 and the details indicate that the mother of all e-commerce is confronted with new growth realities.
And Amazon is not the only one.
- GLORE, the stock index for global online retailers stayed far behind old economy stocks.
- E-commerce became ‘weather sensitive’, had bankruptcies and major players missed sales forecasts by far.
- Almost all online pure players are working on brick & mortar concepts, already leading to over 20 stores in Berlin.
So let’s look at the fundamentals behind the e-commerce trends 2019 that indicate a new direction in growth.
Driving Brand Growth with Private Equity
Brand private equity investments have increased, but not all have been success stories. How can PE and brands work together successfully?
Over the last couple of years, brand private equity (PE) investments have increased strongly. Brand investments were very attractive, PE investors had a positive influence, but not all PE investments have been success stories. From my experience as a CFO in that environment, I’d like to share some learnings on how brands can grow successfully with private equity. (more…)